We teamed up with 180LA and Friend Productions to create a playful web and mobile experience for Expedia Visit Britain—inviting travelers to discover London, Manchester, Wales, Cornwall, and the Scottish Highlands. Five tongue-in-cheek infomercials feature quirky characters introducing regional highlights, complete with local slang and dialect. Syncing each unique script into a single cohesive experience was our core challenge. Users navigate the films via a digital compass, building a custom itinerary as they go, with gyroscope functionality on iOS for intuitive exploration. The longer you watch each location, the more tailored your suggested itinerary becomes—leaving just one final step: booking your next Great British vacation.