EA SPORTS kicked off a new era of “The World’s Game” in Amsterdam with the unveiling of EA SPORTS FC 24. The immersive “FC Clubhouse” experience blended digital and physical elements—from meeting a lifelike Erling Haaland avatar to exploring trophies from major leagues—while reflecting the brand’s new triangular identity inspired by the city’s Total Football heritage. Attendees enjoyed a stadium-like environment, VIP matchups, and special merch, all capturing the future of football in one unforgettable event.