"Don't Panic" is a TVC for the British Tinnitus Association that transforms a surreal inner journey into a lifeline of support. The ad opens with a relaxed guy chilling on the sofa with his flatmate when he unexpectedly embarks on a vivid voyage into his inner ear—banging on his eardrum as he confronts the chaos of tinnitus. Just as the overwhelming noise threatens to engulf him, the discovery of the BTA's hotline cuts through the trance, pulling him back to reality and reminding him that help is always just a call away.