For the epic final season of Money Heist (La Casa De Papel), Netflix set out to honor the global fanbase that had turned the show into a cultural phenomenon—evident in everything from tattoos and themed weddings to celebrity endorsements by Mbappé and Neymar Jr. To celebrate this passion, Netflix launched two major activations: a competition to find “The Biggest Fan” in France and Poland, and a global live-stream event in Madrid called “La Casa De Papel: El Legado.” “The Biggest Fan” drew over 40,000 entries and culminated in an immersive, multi-camera finale streamed on Netflix’s YouTube channels, amassing more than a million views. Meanwhile, “El Legado” brought the entire cast and creators together at Palacio Vistalegre for a spectacular talk-show experience, live-streamed in nine languages to 5,000 fans on-site and hundreds of thousands more online. Featuring exclusive content, celebrity cameos, and a rousing performance of “Bella Ciao,” these initiatives delivered millions of impressions worldwide—cementing Money Heist’s legacy as one of Netflix’s most beloved shows and giving its devoted community an unforgettable send-off.