Free Yours

Espensen Spirit

film

2020

About

"Free Yours" is a dynamic TVC for independent gin brand Espensin Spirit that channels the liberating power of music and movement. Three dancers—each embodying a unique flavour inspired by iconic musicians Kate Bush, David Bowie, and LL Cool J—guide us through a meticulously choreographed sequence where expressive lighting washes create distinct, immersive worlds for each spirit. The campaign’s central message, "Free Yours," invites viewers to embrace their individuality and ignite their inner creative spark, turning every sip into a celebration of self-expression and bold liberation.

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