Blurring the line between reality and fiction, we extended the John Wick story beyond the screen and gave guests the chance to step inside the narrative. In celebration of John Wick: Chapter 3 – Parabellum, Lionsgate invited fans into the world of one of entertainment’s most dedicated fanbases. We transformed One Hanson Place—an actual filming location—into the Continental’s opulent lobby, allowing visitors to “check in” and experience life as a deadly assassin in John Wick’s universe.