By harnessing biometric data, we’ve created a scientifically authentic aura experience for our guests—turning their personal energy into an urban legend through an exclusive, luxury aura reading. This intimate connection with the product engages them on a deeply personal level, culminating in a takeover of London’s skyline with the world’s largest aura portraits. Along the way, we achieved multiple ‘firsts’ by projecting interactive media onto County Hall, setting a new benchmark in immersive experiential design.