The Boys FYC
Amazon Studios
3D OOH
2022
About
To celebrate The Boys on Amazon Prime in awards season, we took the familiar “For Your Consideration” format—complete with star reviews, critic quotes, and glitzy endorsements—and turned it on its head. A towering 3D billboard appeared to be ripped apart by the show’s chaotic “heroes,” splattering the pristine awards messaging with *The Boys’* trademark irreverence. Instead of earnest praise, the billboard cheekily showcased subversive taglines and explosive visuals, capturing the show’s dark humor and edgy tone. This daring twist on the typical FYC approach became an unmissable spectacle, driving buzz among fans and critics alike, and proving that *The Boys* can’t be contained by conventional awards marketing.